One of the greatest stresses in running your own business is trying to get everything done. There’s just never enough time to fit all the work in. And trying to fit it all in can drive you crazy.
There are many, many ways that you can organise your day to get more done, or to stay more focused. Often it’s an individual things as to what works for you and what does not. In most cases, it is trial and error that will lead you to the productivity system that works best for you.
Given that we are talking about time, I want to share with you the one filter that I have noticed is always successful in helping business owners focus. I call it a filter because it allows you to filter out the unimportant work so you can focus on doing the right stuff (at least most of the time).
I call the filter RGA.
RGA stands for Revenue Generating Activities.
Revenue Generating Activities are the activities that directly lead to you making money. RGAs include marketing, sales calls, customer service, and service delivery.
Non RGAs include cleaning, surfing the web, basic admin, and watching fitness competition videos. This is the stuff that takes up your time but doesn’t directly add revenue to your business.
Business is about making money. If you’re not making money, you’re not really in business. So, as the business owner, you really do need to be spending most of your time generating revenue.
Ask yourself: Am I focusing on making money?
If not, what are you working on?
The RGA filter gives you a fast and simple way to reduce your workload and not only boost your productivity but boost your business.
Here’s what you can do right now:
- Commit to working on RGAs 80% of the time
- Delegate non-RGAs to other people
- Continue to ruthlessly cull non-RGAs from your task list
Use this simple filter and you will start to see results rapidly.